Kirkland Signature – Packaged Organic Coconut Water (#NewProductLaunch)
- Premium products produced in India @ Granton Whiskey, Three Royals Whiskey, Rum 99, Granton XO Brandy
- With rise in disposable income, there is increased acceptability of alcohol consumption and women’s market is expected to grow 25% over next 5 years
- Based out of Punjab, ‘I brands’ products are available in 15 states and have plans to export to ASEAN markets
- Lisa Srao, Chairman & managing director of I Brands Beverages Ltd, started the company 4 years back with a vision of offering Superior products at affordable price and invested 2 years in R & D to make it a reality
- She has Sc. Degree in Managerial & Administrative Studies & has good experience in the field of marketing, media and liquor industry.
Read more at indiainfoline.com
IIPL Bytes
- Lisa Srao has proved when there is a will there’s a way.
- Her steady approach and rational thinking has helped her to survive in the market and I Brands Beverages Ltd to emerge as a premium liquor brand in a short span of time
https://www.youtube.com/watch?v=H3I1aU6nbBs
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