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- Perfect Day, a California based food tech startup has developed synthetic milk offering a lactose free alternative to milk claiming it tastes just like original, with readiness of launch by end of 2017
- Ryan Pandya and Perumal Gandhi from University of Massachusetts are the minds behind this innovation
- Product is made from milk protein without the addition of any gums or fillers and plant based sugars are added instead of lactose.
- 98% less water is used in its production and the company is eyeing eco-friendly or vegan consumers
- Perfect Day faces competition from milk alternative ’Ripple’ from Hampton Creek
Read more on cnbc.com
IIPL Bytes
- A plant-based vegan alternative for milk is a thoughtful innovation especially when the functional properties of milk components are incorporated intact making it suitable to further diversify this product- based portfolio
- Consumer willingness and adoptability of technology by the regular dairy industry are on the watch list
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How can it be “dairy-free” or “vegan” if it is “made from milk protein”????